Blog
Thinking from so.design on brands, businesses and change in the Age of AI: brand strategy, packaging and design, and practical ways to put AI to work.
Brand strategy vs branding: what is the difference?
Brand strategy decides what a brand stands for and who it is for. Branding gives that decision a name, a look and a voice. Here is how they fit together and which to do first.
How to brief a packaging designer
A practical packaging design brief: what to include, what to leave open, and the questions that stop projects from going off track.
How much does packaging design cost in Australia?
What drives the cost of packaging design in Australia, what a quote should include, and how to compare quotes without being surprised later.
PDF accessibility compliance
for Australian businesses
What accessible PDFs mean for Australian businesses, the standard to aim for (WCAG AA), what a compliant PDF needs and how remediation works.