Brand strategy and planning that builds brands and businesses.
We work with businesses in Melbourne, Sydney and Vietnam on brand strategy, brand positioning, brand platforms, naming and consumer insights. We then translate those foundations into logo design, brand styleguides and communication hierarchies that give the brand a visual language of its own.
We develop brand names, search trademark availability, lodge trademark applications, develop and register domain names and create brand identity.
For Homewares Group we created the ‘respect’ brand for a ‘made from recycled’ range, based on the insight that consumers want to reduce plastic waste. Respect is available nationally at Bunnings!
Maximise marketing ROI
By targeting the right audience based on a clear insight
Gain retail customer support by sharing the brand vision
Build a brand platform that supports future growth
…and we created the GRUNT brand as a ‘tradie focused’ everyday hardware’ range. This is one of the biggest success stories in Bunnings and we are proud of our role.
Branding and Design Systems
Selected work
Our creative process is based on
Business strategy
Where the business is going, why, and the choices that get it there.
Brand platforms
Purpose, positioning and personality, written so a whole team can use them.
Consumer insights
What people really do, want and value, found through research and observation.
Executive Strategic Sprint • 1-Week Delivery
$5,000 + GSTRange Review or Relaunch Audit
A diagnostic sprint designed for brand owners preparing for an upcoming supermarket, hardware, or national retail range review.
01 / IN-STORE AUDIT
In-Store Category Review
Maximum 2 retailers. Hands-on physical retail inspection evaluating real on-shelf placement, facing share, and shopper navigation across up to two key retail stockists.
02 / SHELF IMPACT
Shelf Hierarchy & Competitive Impact
Category Audit to uncover blindspots and opportunities across shelf hierarchy and competitor packaging before retail buyers see them.
03 / BRAND PLATFORM
Brand Strategy & Positioning Review
Stress-testing your brand platform, core proposition, and claims hierarchy to ensure your packaging tells a compelling commercial story to retail buyers and consumers.
04 / ROADMAP & CREDIT
Actionable Strategic Report
A clear 10-point roadmap personally signed off by Marc Gough. Delivered within one week of briefing and deposit, with 100% of the audit fee credited toward packaging design for the range.
Investment: $5,000 + GST (50% deposit) • Delivered within 1 week
100% fee credit if we are appointed to create packaging design for the same range.