Homewares Group

Homewares were introduced to me as an importer with aspirations to become a branded marketing company. The owner of the business, his wife and myself enjoyed a super productive working relationship over a 25 year period until the business was sold for an undisclosed sum.

Over that period we created and trademarked brands and innovations, expanded the range up to 1,000 sku's at a point in time, launched the key brands in NZ and the UK with Bunnings and grew to become the brand led company the founder had aspired to. The result of that collaboration was a set of brands that are still the envy of many in the industry, all of which are sold through Bunnings nationally - GRUNT in hardware, MOJO in casual furniture, EDEN in pots, planters, accessories and screening, MODA in Homewares, and respect in the 'made from recycled' category.

Along the way we worked shoulder to shoulder with the owners through every Range Review, Competitive Challenge and Opportunity and continue to work with the new owners of the business.