MasterFoods

After working for many years with MARS Petcare, we also worked with their human food sister company - Masterfoods on their herb and spice business, the launch of DOLMIO, KanTong and Exelpet.

The strategy and design services were the same as for Mars Petcare: trade strategy, product launches, the design of things like retail trade presenters, merchandising, events and trade advertising, as well as annual trade marketing plans and support for retail promotions.