SPC

SPC were a major packaging design client for 21 years. Baked Beans and Spaghetti, Fruit, Snack Packs, Fruit Juices, Rollups for kids and more.

The brand was local and while it competed on the National scene it meant something special to Victorians as a local brand, with a certain pride that stemmed from a time when almost all fruit on shelf was Australian, and only things that were in short supply were imported.

In high-volume supermarket categories, packaging has to work hard in fractions of a second. We structured pack hierarchies so product variants, Australian-grown provenance claims, and nutritional credentials communicated cleanly from across the aisle. Working across seasonal harvests, recipe changes, and range expansions required meticulous finished artwork systems and disciplined brand architecture. Helping steward an Australian household staple over 21 years remains one of our proudest achievements.